Lessons in Church Marketing from College Football
I was thinking about how I could easily explain that marketing can help or hurt a church or ministry. What I ended up with was a list of how the marketing of college football works. Hopefully through this you will see how great marketing will help your church in a productive way.
Great college football marketing means:
- You are willing to pay $30 for a t-shirt that really cost < $5 to make and you'll love it! (lesson: make sure your members gets way more value from your church than the money they give in tithes and offerings)
- You are willing to arrive hours before the game starts, socialize with others, and stay late (lesson: Sunday service doesn’t start when the music starts. Give them a reason to come early and stay late, rather than come late and leave early)
- Win or lose, everyone is glad that they came and excited for the next game (lesson: encourage your members, let them experience success more than failure in all that they do, and help them to face their next challenge when they do fail)
College football builds a legacy that lasts generations – are you doing the same for your church or ministry?
Popularity: 1% [