I was thinking about how I could easily explain that marketing can help or hurt a church or ministry. What I ended up with was a list of how the marketing of college football works. …

Successfully recruiting volunteers requires spending the time to wordsmith your message for a flyer or face-to-face discussion. Here are some tips for making your recruiting message more effective:
Sell it With Words
Words are important! Don’t use …

You may not realize it, but you are marketing your ministry to the members of your church with everything that you say and do. Simply, marketing is the method of convincing someone that what you …

There has been quite a bit of talk around the blogosphere about the need for churches to revise their website. I believe that most churches should budget for hiring a company over doing it internally …

Over the Memorial Day weekend, I was handed a coupon for 50% off a single non-sale item at Michael’s. Since my daughter is now into a line of toys that they sell, I thought this …