Church Coordinators are Marketers

There are quite a few coordinator positions in a church now: volunteer coordinator, administrative coordinator, church management coordinators, event coordinators, and more. Each one is tasked with making sure that the policies, procedures, and best practices are consistently understood and executed throughout the church.

What many coordinators don’t realize is that they are really marketing themselves and their vision, not their ministry. If their ministry isn’t making an impact into the church, it most likely is not related to the number of times they have told people about their wonderful team and procedures. They are probably struggling with one of the following issues:

• Failure to help them understand the big picture vision of where things should be going and why
• Failure to help others understand why things will be better by adopting their policies and procedures
• Failure to stop and help leaders make their team better by working alongside them, rather than speaking at them over and over

All three of these things are related to what marketers must do: convince others that what they have to offer is something that people need. I’m not talking about telemarketers or sleezy salesman, I’m speaking of those that bridge the gap between those that need help and products that can help them.

If you are a church coordinator and you are struggling with adoption of your policies or integration of your team’s capabilities, start thinking like a marketer by addressing these issues first. Work directly with leaders directly to help them integrate your processes and see the benefits. It may take more work up front, but the adoption rate will be higher as will the longevity of your team.

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