Advance 2008: Bill Taylor and Andy Stanley

Bill Taylor

• Mavericks at Work (great book, btw)
• tunnel vision restricts possibilty – look with fresh eyes
• cut through the clutter. Create an emotional contract w/ your customers
• this includes passion, shared values w/ customers and finding the little or big things that can be done to create emotion
• Apple Store’s Genius Bar connects customers to brand and to one another (it is even used by singles to meet one another!)

Andy Stanley

• vision – “a mental picture of what could be, fueled by a passion that it should be”
• vision begins with a burden
• if you are explaining yourself over and over, your vision isn’t sticky
• state your vision simply
• phrases not paragraphs
• memorable is portable
• not accurate or complete but portable
• his church vision focuses on the first step only (it isn’t a complete vision)
• cast it convincingly
• what is the solution?
• how can we present our solution to the problem?
• probably not a new problem so why now?
• repeat it regularly
• celebrate it systematically
• vision hasn’t happened yet – celebrate good examples, give them status
• what happened yesterday? “that’s what I’m talking about”
• embrace it personally and publicly
• you must do what you ask others to do
• must share what you are doing with others
• vision has no auto-pilot
• we need others to help us eliminate and get to the core of the vision

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