The Big Picture: Find Your Edge

Does your vision and purpose seem “middle of the road”, or does it take you to the far edges? Taking your vision and purpose to the edges means finding the extremes of things you want your church to be. 

Church Marketing Sucks had a great post a few weeks ago about finding your edge:

You can’t be the urban church and the rural church.
You can’t be the men-friendly church and the women-friendly church.
You can’t be the advocate and the antagonist.
You can’t be the funny preacher and the serious preacher.
You can’t be the one-site church and the many-locations church.
You can’t be the Lutheran church and the Baptist church.
You can’t be the hipster church and the church for people who need hips.

Well, you could attempt to be all these things at once, but it won’t work.

Pick one.

And be the best in your community at it.

You can do other things too, but they must support your primary cause, not compete with it.

Pick one.

Find your passion. Define a vision and purpose so that it takes things to the edges. Don’t be middle of the road.

“So, because you are lukewarm, and neither hot nor cold, I will spit you out of my mouth.” – Rev 3:16 (ESV)

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