The Big Picture: Churches, Twitter, and Facebook
I was recently asked what churches should do about Twitter and Facebook. In fact, there are a lot of bloggers that have different opinions on this as well, many of them with some great ideas. Here is my suggestion:
Clarify your vision and purpose. Then figure out how Twitter, Facebook, and other technologies can help push you forward.Â
Too many people spend too much time trying to do too much with technology. Don’t get me wrong – I love technology (most of the time). I make my living from it. But we can often forget that technology without purpose is pointless.
Technology is an extension of your vision and purpose; it isn’t about making technology your purpose.Â
Stop. Figure out your big picture. Then take people there using every bit of energy you have. Oh, and use some technology to get you there when it makes sense.
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