Preventing Ministry Deception

Yesterday, we talked about selecting keywords for your ministry. Today, I want to emphasize selecting keywords that reflect the true intent of your ministry.

Have you ever done a Google search, found a result that looked like a promising article, only to find out that it was from a site that wanted to sell you a book? I have experienced this more and more lately. You know what? I just leave and go back to another search result, since I feel deceived.

When this happens, should I blame Google? Not really, since they can’t review every link to ensure they aren’t using deceptive tactics. In the same way, I shouldn’t blame my volunteers if they decide to leave because the team isn’t what was promised. The blame starts and stops with me, the leader.

So, as you spend time thinking about how you market your ministry to others, remember: words mean things, so be transparent and honest with both yourself and the volunteers you are recruiting. Otherwise, they’ll leave and go find another opportunity.

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